Rainbows and BMO
In 1978, artist Gilbert Baker designed the first rainbow flag, which quickly became an iconic symbol of 2SLGBTQ+ pride.
Today, we see rainbows displayed everywhere - so much so that it makes some wonder if this symbol has lost the meaningful action once associated with it.
This enterprise BMO initiative is meant to return the rainbow to its roots as a symbol of action by giving it real value in support of Rainbow Railroad's efforts to help at-risk 2SLGBTQ+ individuals around the world.
The more rainbow photos you upload, the more BMO donates to Rainbow Railroad, up to a maximum of $50,000 CAD.
